Professional Bull Riders - Built Ford Tough Challenge

Last weekend, I had to go to Jacksonville for the PBR (Professional Bull Riders Association) competition at Veteran's Memorial Stadium to represent title sponsor "Built Ford Tough Trucks". I decided to take the family and make an evening of it. PBR is one of the most exciting shows out there. First of all, if watching some lunatic cowboy ride a huge bull with horns doesn't excite you, well, I am not sure what will. These guys are the toughest SOB's out there. Second, PBR does a great job "filling in" during intermission with some antics from the PA Announcer and rodeo clown. Overall, it's a fun family show. I got to go out on the dirt at the end and give the winner (J.B Mauney - 21 year old who has already made over a million riding bulls) a check for $35,000 on behalf of Ford. It was cool - I got to talk on the PA system to the crowd and also on TV. For some reason, I really enjoy public speaking. It's fun. That's me on the jumbotron saying a few words to the crowd. I got to watch the action from behind the gates for about 20 minutes before the end. It's so funny - these cowboys walk off the arena looking all cool after the bull bucks them off - then, when the camera is off, they fall to their knees wincing in pain. I asked my marketing contact from PBR if anyone got hurt tonight, and he said "not that they would admit". Like I said, these dudes are tough.